Tuesday, January 24, 2012

Motivational Quotes for Success!


I'm sharing these powerful and amazing quotes from great people that will motivate one to action! 

These are also among my favorites and when I need motivation, I just read them. 
I hope it can do the same for you. 

Here's to success and the attainment of your dreams!

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"Action is the real measure of intelligence." - Napoleon Hill

"The secret of success is to be very very good at something that's very very hard to do."
- A Roald Dahl character

"The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it." — Michelangelo

"Awareness is Everything"- Phil Jackson

When a man points a finger at someone else, he should remember that four of his fingers are pointing at himself. - Louis Nizer

"Few are those who see with their own eyes and feel with their own hearts." - Albert Einstein

"An individual has not started living until he can rise above the narrow confines of his individualistic concerns to the broader concerns of all humanity." - Martin Luther King, Jr.

“Logic will get you from A to B. Imagination will take you everywhere.” - Albert Einstein

"Some people will believe anything if you whisper it to them" -Louis Nizer

"Keep growing your core business. Beware the unfamiliar."
- From the book What Really Works.

“If your gonna screw up, do it while you're young" - Winston Groom

"Better to light a candle than to curse the darkness."- Chinese Proverbs

"Luck is when preparation meets opportunity." - Seneca

Three Rules of Work: "Out of clutter find simplicity; From discord find harmony; In the middle of difficulty lies opportunity.” - Albert Einstein

"Someone's sitting in the shade today because someone planted a tree a long time ago." - Warren Buffett

"Let us not love with words or tongue, but with actions and in truth." 1 John 3:18

"Where words fail, music speaks." —Hans Christian Andersen

"Be thankful for what you have; you'll end up having more. If you concentrate on what you don't have, you will never, ever have enough."- Oprah Winfrey

“A good traveller has no fixed plans, and is not intent on arriving.” - Lao Tzu

“He who obtains has little. He who scatters has much.” - Lao Tzu

“The reason why the universe is eternal is that it does not live for itself; it gives life to others as it transforms”  - Anonymous

“If there is a way to do it better...find it.” - Thomas Edison

"Earth laughs in flowers" - Emerson

"For as [a man] thinketh in his heart, so is he." - Proverbs 23:7

A recent survey stated that the average person's greatest fear is having to give a speech in public. Somehow this ranked even higher than death which was third on the list. So, you're telling me that at a funeral, most people would rather be the guy in the coffin than have to stand up and give a eulogy. -- Jerry Seinfield

"Live life with a fire that can never be extinguished" - Anonymous

"We are only great when we act from passion" - Disraeli

“Obstacles are those frightful things you see when you take your eyes off your goal.” - Henry Ford

“Ask yourself the secret of YOUR success. Listen to your answer, and practice it." - Richard Bach

On Success: "The people who get on in this world are the people who get up and look for what they want. And if they can't find it, they make it".- George Bernard Shaw

"When you follow your bliss... doors will open for you where you would not have thought there would be doors; and where there wouldn't be a door for anyone else." - Joseph Campbell

“The less routine the more life.” - Anonymous

“Keep your dreams alive. To achieve requires faith and belief in yourself, vision, hard work, determination, and dedication. All things are possible for those who believe.” Gail Devers

"Don't judge each day by the harvest you reap, but by the seeds you plant." - Robert Louis Stevenson

“When the goals cannot be reached, don't adjust the goals, adjust the action steps.” - Confucius

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently." — Warren Buffett

"Every person who wins in any undertaking must be willing to cut all sources of retreat. Only by doing so can one be sure of maintaining that state of mind known as a burning desire to win - essential to success." - Napoleon Hill

"Enthusiasm is that ingredient of vitality mixed with a firm belief in what you are doing that ensures the success of any project you undertake." - Dale Carnegie

"None of us is as smart as All of Us" - Japanese Proverb

"Though no one can go back and make a brand new start, anyone can start from now and make a brand new ending." - Carl Bard

"It doesn’t matter what my starting position is — I will always find a way to improve from there." - Steve Pavlina

"Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!" - Andrew Carnegie

“Your time is limited, so don't waste it living someone else's life. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”- Steve Jobs

If you want happiness for an hour—take a nap. If you want happiness for a day—go fishing. If you want happiness for a month—get married. If you want happiness for a year—inherit a fortune. If you want happiness for a lifetime—help someone else. – Chinese Proverb

"Don't be afraid to give up the good to go for the great." — John D. Rockefeller

"You get the best out of others when you get the best out of yourself." — Harvey Firestone

"Never let yesterday use up too much of today." — Will Rogers

"It doesn’t matter if the glass is half full or half empty. The only thing that matters is whether what’s in it quenches your thirst." - Anonymous

"The future belongs to those who believe in the beauty of their dreams " - Eleanor Roosevelt

"You miss 100% of the shots you don’t take." — Wayne Gretzky

What would you attempt to do if you knew you could not fail? -Dr Robert Schuller

"Chains of habit are too light to be felt until they are too heavy to be broken." — Warren Buffett

"To be successful you have to be selfish, or else you never achieve. And once you get to your highest level, then you have to be unselfish. Stay reachable. Stay in touch. Don't isolate." — Michael Jordan

"Knowledge of what is possible is the beginning of happiness." - George Santayana

"Don't ask what the world needs; don't ask what others think you should be doing with your life. Instead, ask yourself what makes you come alive--because, more than anything else, what the world truly needs are men and women who have come alive." - Dr. Wayne Dyer

"What we do in life echoes in eternity." - Maximus

"We are told never to cross a bridge till we come to it, but this world is owned by persons who have "crossed bridges" in their imagination far ahead of the crowd." - Napoleon Hill

"Transform your workspace into your favorite place to be, and watch the positive effect it has on your productivity." - Anonymous

"The reasonable person adapts himself to the world; the unreasonable one persists to adapt the world to himself. Therefore all progress depends on the unreasonable person." — George Bernard Shaw

"When we begin to awaken to the creative genius within, the entire universe cheers for us." -- Brian Piergrossi

"Grown-ups never understand anything by themselves, and it is exhausting for children to have to provide explanations over and over again... That's the way they are. Children should be very understanding of grown-ups." -- Antoine de Saint Exupéry

"It's so hard when I have to, and so easy when I want to." - Annie Gottlier

“To win the big stakes in this changed world, you must catch the spirit of the great pioneers of the past, whose dreams have given to civilization all that it has of value. – your opportunity and mine.” – Napoleon Hill

"When we begin to awaken to the creative genius within, the entire universe cheers for us." -- Brian Piergrossi

"The secret of health for both mind and body is not to mourn for the past, not to worry about the future, or not to anticipate troubles, but to live in the present moment wisely and earnestly." - Buddha

"Most great people have attained their greatest success just one step beyond their greatest failure." — Napoleon Hill

"The only people with whom you should try to get even are those who have helped you." - Jim Rohn

“More gold has been mined from the thoughts of people than has been taken from the earth.” - Napoleon Hill

"Every calling is great when greatly pursued." -- Oliver Wendell Holmes

"Create a definite plan for carrying out your desire, and begin at once, whether you're ready or not, to put it into action." - Napoleon Hill

"Nothing in life is to be feared. It is only to be understood." -- Marie Curie

“Formal education will make you a living; Self-education will make you a fortune.” - Jim Rohn

"An idea that is developed and put into action is more important than an idea that exists only as an idea." - Buddha

"Give me six hours to chop down a tree and I will spend the first four sharpening the axe." - Abraham Lincoln

"The unexamined life is not worth living." - Socrates

"As I grow, I pay less attention to what people say. I just watch what they do." -- Andrew Carnegie

"Failure will never overtake me if my determination to succeed is strong enough." - Og Mandino

"A person's finest hour, the greatest fulfillment of all that they hold dear, is that moment when they have worked their hearts out for a good cause and lies exhausted on the field of battle - victorious." - Vince Lombardi

"It’s not your motivation that will produce results — it’s your action." - Jim Rohn

"Discovery consists of seeing what everybody 
has seen and thinking what nobody else has thought." — Jonathan Swift

"Doing what you love is the cornerstone of having abundance in your life." - Wayne Dyer

"You can have it all. Just not all at once." -- Oprah Winfrey

"Our character is what we do when we think no one is looking." -- H. Jackson Browne, Jr.

"Do what you love. Know your own bone; gnaw at it, bury it, unearth it, and gnaw it still." - Henry David Thoreau

"A good laugh is sunshine in a house." -- Thackeray

"People fall forward to success." -- Mary Kay Ash

"The actions of people are the best interpreters of their thoughts." - John Locke

"Dont just stand there. Make it happen." - Lee Iacocca

"What we think determines what happens to us. If we want to change our lives, we need to stretch our minds." — Dr. Wayne Dyer

"To avoid criticism - do nothing, say nothing, be nothing." — Elbert Hubbard

"A laugh is the shortest distance between two people." - Victor Borge

"Logic will not change an emotion, but action will." - Anonymous

"Unsolicited free advice is worth exactly what it costs." - Anonymous

"It is not how much we have, but how much we enjoy that makes happiness." - Charles Sprugeon

"The most beautiful thing we can experience is the mysterious. It is the source of all true art and science." - Albert Einstein

"Playing it safe is the riskiest choice we can ever make." - Sarah Ban Breathnach

"You need self-confidence and determination: feeling depressed and losing hope will never really help to correct any situation. " - Dalai Lama

"It is not in the stars to hold our destiny but in ourselves." - Shakespeare

"Our own life is the instrument with which we experiment with the truth." - Thich Nhat Hanh

"Treat people as if they were what they should be and you help them become what they are capable of becoming." - Goethe

"It is amazing what you can accomplish if you do not care who gets the credit." - Harry S Truman

"All our dreams can come true, if we have the courage to pursue them." - Walt Disney

"There is no failure except in no longer trying." - Elbert Hubbard

"The only way to have a friend is to be one." - Ralph Waldo Emerson

"A person who never made a mistake never tried anything new." - Albert Einstein

"One of the most effective ways to overcome anxiety is to try to shift the focus of attention away from self and toward others." - Dalai Lama

"A friend is someone with whom you dare to be yourself." - Frank Crane

"Nothing is particularly hard if you divide it into small jobs." - Henry Ford

The World is a book, and those who do not travel read only a page.” - St. Augustine

“Your feet will bring you to where your heart is.” - Irish Proverb

"Opportunities multiply as they are seized." - Sun Tzu

"Any fool can criticize, complain, condemn, and most fools do." - Anonymous

"An easy task becomes difficult when you do it with reluctance." - Terence

"Take time to deliberate; but when the time for action arrives, stop thinking and go in." - Napoleon Bonaparte

"The absence of fear is the major cause of individual success." - Napoleon Hill

"Small opportunities are often the beginnings of great enterprises." - Demosthenes

"The person who says "it can't be done" usually winds up under the person who is busy doing it." - Napoleon Hill

"Common sense is not so common." - Voltaire

"Happiness is when what you think, what you say, & what you do are in harmony." - Mahatma Gandhi

"A smile is a little curve that sets a lot of things straight." - Zig Ziglar

"Worry kills more people than work, because more people tackle it." - Elbert Hubbard

"A river cuts through rock, not because of its power, but because of its persistence." - Jim Watkins

"If you're headed in the wrong direction, God allows U-TURNS." - Anonymous

"Promise only what you can deliver. Then deliver more than you promise." 

"There are two primary choices in life: to accept conditions as they exist, or 
accept the responsibility for changing them."
— Denis Waitley

"If it's still in your mind, it is worth taking the risk." - Paulo Coelho

"A goal without a plan is just a wish." - Antoine de Saint Exupery

"The only wealth you will keep forever is the wealth you have given away." - Marcus Aurelius

"Be like a duck - calm on the surface but always paddling like the dickens underneath." - Michael Caine

"If you think you can win, you can win! Faith is necessary to victory." - William Hazlitt

"People with goals succeed because they know where they are going... It's as simple as that." - Earl Nightingale

"Coming together is a beginning, staying together is progress, and working together is Success." -- Henry Ford

"Our greatest battles are that with our own minds." -- Jameson Frank

"A person is not old until regrets take the place of hopes and plans." - Scott Nearing

"Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better." - Samuel Beckett

"Life has no limitations, except the ones you make." - Les Brown

“The search for truth is more precious than its possession.” - Albert Einstein

"I learned long ago that those who are happiest are those who do the most for others." - Booker T. Washington

"Unless you try to do something beyond what you have already mastered, you will never grow." - Ralph Waldo Emerson

“If you do not conquer self, you will be conquered by self.” - Napoleon Hill

"Once you make a decision, the universe conspires to make it happen." - Ralph Waldo Emerson

"Leaders who do less but do more of the right things are more effective." 
- Graham Alexander

"Once you allow yourself to explore what your purpose is in life, you might find that purpose requires small adjustments or enormous change." - Graham Alexander

"You must not only aim right, but draw the bow with all your might." - Henry David Thoreau

"Only those who dare to fail greatly can ever achieve greatly." - Robert F. Kennedy

"The secret of success in life is for a person to be ready for their opportunity when it comes." - Benjamin Disraeli

"If you're going through Hell, keep going." - Winston Churchill

"We can have more than we've got because we can become more than we are." - Jim Rohn

"There are two ways to live your life: One is, as though nothing is a MIRACLE. The other is, as though everything, is a MIRACLE." - Einstein

"People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily!" - Zig Ziglar

"We shall have no better conditions in the future if we are satisfied with all those which we have at present." - Thomas Edison

"Real courage is when you know you're licked before you begin, but you begin anyway." -Harper Lee

"People who say it cannot be done should not interrupt those who are doing it." - George Bernard Shaw

"It always seems impossible until it's done." -Nelson Mandela

"If you spend all your life waiting for the storm, you'll never enjoy the sunshine." 
- Morris West

"The successful companies of the next decade will be the ones that use digital tools to reinvent the way they work." - Bill Gates circa 1999

"A digital nervous system will let you do business at the speed of thought -the key to success in the twenty-first century." - Bill Gates

"Be like a postage stamp, stick to one thing until you get there." - Josh Billings

"Believe in yourself & all that you are. There is something inside you that is greater than any obstacle." - Christian D. Larson


"Although the world is full of suffering, it is also full of the overcoming of it. " 
- Helen Keller

"Be miserable. Or motivate yourself. Whatever has to be done, it's always your choice." - Wayne Dyer

"Business is a team sport. If your ego’s too big it sucks the life and soul out of the team and the business." - Robert Kiyosaki

“You'll have plenty of time to rest when you're dead.” - Robert De Niro

“For my part I know nothing with any certainty, but the sight of the stars makes me dream.” - Vincent Van Gogh

"The greatest deception we suffer is from our own opinions." - Leonardo da Vinci

"There is nothing so useless as doing efficiently that which should not be done at all." 
- Peter Drucker

"When you live for a strong purpose, hard work isn’t an option. It’s a necessity." - Steve Pavlina

"You can build your discipline just as you can build muscle. Either way, you must push yourself to lift heavier. " - Steve Pavlina

"Reading for an hour per day in a field you wish to master is a life-changing habit." 
- Steve Pavlina

"The great lesson is that the sacred is in the ordinary, that it is to be found in one's daily life, in one's neighbors, friends, and family, in one's backyard. "- Abraham Maslow

"When thou prayest, rather let thy heart be without words than thy words without heart."

"Each person's work is always a portrait of themself."- Samuel Johnson

"Learn all you can from the mistakes of others so you won't have time to make them all yourself." - Alfred Sheinwold

"Heroes are made in the hour of defeat. Success is, therefore, well described as a series of glorious defeats." - Gandhi

"Opportunity is missed by most people because it is dressed in overalls, and looks like work." — Thomas Edison

"Learn, earn, return - these are the three phases of life." - Jack Balousek

"You can't build a reputation on what you are going to do." - Henry Ford

"Imperfection is beauty, madness is genius & it's better to be absolutely ridiculous than absolutely boring." - Marilyn Monroe

"Pleasant words are a honeycomb, Sweet to the soul and healing to the bones." 
- Proverbs 16:24

"No person was ever honored for what they received. Honor is the reward for what they gave." - Calvin Coolidge

"You're never a loser until you quit trying." - Mike Ditka

"The heart that loves is always young." - Greek Proverb

"Worry kills more people than work, because more people tackle it." - Elbert Hubbard

"A smile is a little curve that sets a lot of things straight." - Zig Ziglar

"Control your destiny or somebody else will." - Jack Welch

“It is one of the blessings of old friends that you can afford to be stupid with them.” - Ralph Waldo Emerson

“Any man who can drive safely while kissing a pretty girl is simply not giving the kiss the attention it deserves.” - Albert Einstein

"Speak when you're angry, & you'll make the best speech you'll ever regret." 
- Lawrence J. Peter

"I will love the light because it shows me the way, yet I will endure the darkness because it shows me the stars." - Og Mandino

"First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination." - Napoleon Hill

"Everyone thinks of changing the world, but no one thinks of changing themselves." 
- Leo Tolstoy

"There can be no richer person who has found a labor of love for it is the highest form of expression of human desires." - Napoleon Hill

"In the End, we will remember not the words of our enemies, but the silence of our friends." - Martin Luther King Jr.

"An inconvenience is an unrecognized opportunity."

"Teamwork is the fuel that allows common people to produce uncommon results."

"Do what you can, with what you have, where you are." - Theodore Roosevelt

"We are judged by what we finish, not by what we start." - Anonymous






Monday, January 23, 2012

iBooks author 1.0 - Can anyone now be a book publisher and an author?


In its education event held at the Solomon R. Guggenheim museum in New York last January 19, Apple unveiled iBooks author 1.0, a software that can create an interactive eBook and simultaneously publish it globally through the iBookstore. 

iBooks author was launched together with the Textbooks Category for iBookstore, the iBooks 2 and the iTunes U app, the first product launches for Apple this year. It can be downloaded for free through the App store and requires a Mac running version 10.6 or higher.

I'll be focusing on the iBooks author for it is an empowering software that will impact the landscape of the publishing industry for the years to come. 

Still in its infancy at version 1.0, the iBooks author is currently inclined for creating textbooks as exhibited by its 6 templates. 

iBooks Author 1.0 initial templates


Apple noted that an important feature in iBooks author is that the textbooks can be updated even after being published and not be static like the current physical textbook.

But in his keynote, Apple SVP for Worldwide Marketing Phil Schiller emphasized that other genres like cookbooks & travel books can also be created.

Based from the demo and some early tinkering with the iBooks author, I found it to be user friendly as Apple already laid out most of the structural work in its templates. All one needs are basic working principles of word processing, layout, drag and drop functions and, of course, content for the eBooks. 


The user interface of iBooks author 1.0



For users familiar with Apple's iWork software suite like Pages and Keynote, iBooks author incorporates the same workflow. 

For those who have knowledge of Javascript and HTML, custom widgets and interactive enhancements can be made in one's eBook in iBooks author.

Roger Rosner, Apple's VP for Productivity Applications emphasized that “Traditionally, creating electronic interactive books has been really hard. If you’ve ever been involved in making e-books before, you know that this is a total miracle in terms of time savings.”

There are free and even paid eBook authoring software available in the market but it can be difficult to use at times as the software is not yet fleshed out for direct text and image inputs and a working knowledge of HTML is needed for one to structure an eBook.  

iBooks author also eliminates the need to pay for content to be converted by an eBook conversion service as your work will be in .epub format, which is already compatible with the iBookstore standards. 

Bound by the iBookstore

However, work created through the iBooks author, can only be sold through the iBookstore and as of the moment, can only be viewed through the iPad. 

This has elicited response from the publishing industry as some critics stated that "making iBooks Author free is a grand gesture that falls flat because of distribution limits." They wanted the work done in iBooks author to also be available for distribution in other online bookstores using ePub formats like Barnes & Noble and Kobo.

But this is Apple's play to increase its competitiveness in online book retailing as it is still playing catch up to Amazon. And according to the late Steve Jobs, the textbook industry is "ripe for digital disruption" and Apple wants to lead in this category by accumulating exclusive content in its iBokstore through iBooks Author. 

For publishers and self publishing authors, iBooks author is a good platform to 
produce 1-2 titles and see how the market reacts to your eBook. For being an early adopter in a new product ecosystem has its benefits, as you can gather market data and get feedback from consumers. This can aid in your strategy by adjusting your content in the early stage if sales are slow or add more titles in your eBook offerings should sales be received warmly.

Moreover, focusing on selling eBooks with Apple, whether textbooks or other genres is a good calculated risk. Its main delivery platform, the iPad, is still the preferred tablet of consumers worldwide and the iBookstore is integrated with every iPad purchase.  

For self publishers, the next important thing after learning iBooks author 1.0 is to familiarize with iTunes connect and iTunes Producer, Apple's online delivery software for eBooks. This is where one will input all relevant data for selling through iBookstore and also receive royalties from eBook sales.

At this stage, Publishers and Self Publishers are still feeling out the process of creating and publishing content through the iBooks author. But this will evolve quickly and in no time, we will see fresh faces emerge in the publishing industry who will maximize this opportunity given by Apple.

Thursday, January 19, 2012

Think Different: Apple ascends through innovation


There are only a handful of marketing campaigns that can be credited in engraving a company into the human consciousness.

Apple's legendary "Think Different" campaign is one of them.

Upon Steve Jobs return to Apple in 1997, 12 years after being ousted from the company he co-founded, it's products, financial health, and marketing teams were in a listless state.

To rejuvenate Apple, one of Jobs' first moves was to rehire Chiat/Day, Apple's ad agency during Jobs' first term, and intensely collaborate with them to create the "Think Different" campaign. (Chiat/Day was also the ad agency responsible for the famous 1984 Macintosh Ad that was aired during Superbowl).

Highlighting historical figures and entrepreneurs who impacted the world such as Albert Einstein, Mahatma Gandhi, Marin Luther King Jr., Muhammad Ali, Winston Churchill,  Buckminster Fuller, Amelia Earhart, Pablo Picasso, Bob Dylan, John Lennon, Richard Branson, Thomas Edison and the Wright Brothers, "Think Different" connected the spirit and achievements of these great people and synced their values and philosophy with Apple's. 

It was a cornerstone towards Apple's ascent in becoming the most valuable technology company in the world. It gave momentum to Apple and its faithful and brought back the core value to the company that "People with passion can change the world". 

In the prelude to the the Think Different ad introduction, Jobs fearlessly said if the people appearing in the campaign who have passed away were alive today, they would have used a Mac.

Thinking different from the beginning

Apple's first products were a result of thinking different. It took computing from an intimidating activity with a big machine to a user-friendly technology, where ordinary persons can enjoy its functionalities.

This was shown in the Apple I, wherein its distinctiveness was descriped in Wikipedia: Apple I's built-in computer terminal circuitry was distinctive, where all one needed was a keyboard and an inexpensive television set. Competing machines such as the Altair 8800 generally were programmed with front-mounted toggle switches and used indicator lights (red LEDs, most commonly) for output, and had to be extended with separate hardware to allow connection to a computer terminal or a teletypewriter machine. This made the Apple I an innovative machine for its day. 

Apple's succeeding products like the Macintosh, introduced the now ubiquitous mouse and graphical user interface for the personal computer. Although the mouse and the graphical user interface were taken from the Xerox PARC research center, Apple was the first company that realized the significance of these technologies, fine tuned it and brought it to the mass market as the Macintosh. It was a result of being able to see what others can't. 


Even Xerox, the originator of these technologies, did not see that what they were developing in their own backyard would be as revolutionary as Jobs thought it would be. 

Henry Ford (the man who invented the automobile) once said that if he asked the people what they wanted then, they would have said, "a faster horse". In short, people don't know what they want. But Jobs did. And he was determined to give it to the world.


The first product launched by Apple after the Think Different campaign was the iMac, a computer that looked like a machine from a sci-fi movie. At that time, almost all the available computers were boxy and were either beige or black. The iMac, on the other hand, was curvy and came in shades such as Bondi Blue, Grape and Strawberry. It even had a handle on top, enticing people to come nearer and touch it. Its processing unit was also integrated with the monitor, its internal parts translucent.


The iMac brought back the element of fun & innovation to the personal computer by giving it a makeover. Again, Apple's ideas jumped out of the box and brought a radically designed computer to the market, certain that it would be accepted. And it was.


Apple's iMac in Bondi Blue



Innovation is also at the heart of Jobs' management principles.  At the onset of his return, he de-cluttered Apple by discontinuing several product lines to focus on few product categories. 


The Digital Hub strategy, where Apple emphasized that the PC is going to be the central hub that controls and adds tremendous value through software programs to a bevy of digital devices - is a direct result of Apple's narrowed down product lines.


The products that grew out of the Digital Hub Strategy are iOS devices such as the iPhone & iPad, which now account for 70% of Apple's sales and software programs such as Final Cut Pro, Garage Band and iTunes.


The iPhone is the most successful product that emerged out of Apple's Digital Hub strategy


The Digital Hub Strategy is a crucial point in Apple's history. Again, Apple thought different, capitalized on an innovative direction, and rocketed ahead of the competition.


Everyone should "Think Different" 


As Apple achieved phenomenal success in internalizing the message of Think Different and acting on it, I believe the same can happen to us if we Think Different to attain success in our lives. 

There can be no limit to what our minds can achieve. We can push our ideas to the point of people thinking we are "crazy" because of an idea's seeming impossibility but as long as we believe in our "crazy" ideas and act on them with passion, we can make a dent in the world.  


And as the final words of the Think Different ad stated - "Because the people who are crazy enough to think they can change the world, are the ones who do."


Thursday, December 29, 2011

Responding to Crisis, the Google way.


The importance of online resources during crises

In waking up to news of heartbreaking disasters, most of the world now turn to online resources and tools to get real time updates and absorb on-the-ground situations. 


The web paves the way for ordinary citizens to report relevant information through online channels.Uploaded videos & photos showing the conditions of affected areas are used as online resources by organizations such as rescue teams & government agencies. 

According to a blogpost of Google.org, the philanthropic arm of Google, online resources are also the most efficient service during these disasters. This underscores the significance of online activity.

The blog said that, "While in some cases internet access is restricted due to infrastructure failures, generally, Internet Service Providers continue to provide connectivity and users take advantage of it. The findings show just how resilient the internet can be in times of crises compared to other infrastructure."


Given this knowledge, fully-charged laptops and devices which have access to the internet should be part of measures for unfortunate events that will hamper our ability to communicate with the rest of the world. In the Philippines, strong typhoons are immediately followed by long power outages. Oftentimes, laptops and mobile phones are the only means of getting updated on current events - demonstrating again how invaluable the Internet is when calamities are projected to occur more times than the recent decades.


Enter Google Crisis Response


Google Crisis Response is a team within Google.org that seeks to make critical information more accessible around natural disasters and humanitarian crises. It assesses the scale and scope of each disaster to determine whether and how it can uniquely contribute tools or content to relief efforts.


According to wikipedia, "It provides engineering tools that enhance communication and collaboration among crisis responders and victims. Such online tools include  Person Finder, Google Maps, Google Earth, Google Fusion Tables, Google Docs, and Google Sites.


Upon activation of Google Crisis response, communities and citizens are given a powerful online venue that provides a variety of options to help the disaster-stricken area in real time.


Google's Person Finder

When Japan was hit by a massive Earthquake and Tsunami last March 2011 that wreaked havoc and killed scores of people, relatives who have family members living in the affected wanted to immediately find out if the latter survived the disaster. 

Rie Kawai, a Japanese living in the United States and Aki Kohata, Rie's cousin living in Japan, communicated about their missing grandfather through Google Person Finder, one of the vital online resource tools of Google's Crisis Response.

Rie found out through Google Person Finder that her grandfather survived the onslaught as showed in Google.org's YouTube video.

Google Person Finder is described in the website of Google.org as "an important tool that helps with the process of reconnecting people in the wake of major disasters by providing an open platform for individuals and organizations to let people know who they’re looking for and to enter updates about missing persons."


The Google Crisis Response Japan page




Google Crisis Response entry page

Problem Solvers

From a small team that formed to help victims of Hurricane Katrina in 2005, the Google Crisis Response team is progressively scaling its tools and resources. It has constantly responded to the disasters that struck the world. For 2011, it was an Internet lifeline for such events as the Turkey Earthquake, Australian Floods & Thailand Floods.

Here in the Philippines, Google established a Crisis Map and Person Finder for the recent Typhoon Sendong. This typhoon has currently claimed 1,500 lives. The Crisis map below displays information about the typhoon-affected areas for which the Google Crisis Response team has collected geographic information, such as the location of shelters and hospitals. The YouTube logo on the Crisis Map screen, when clicked, will display videos related to the crisis. The data comes from a variety of sources, including official information sources and user-generated content. 





Typhoon Sendong Crisis Map




Person Finder for Typhoon Sendong
Person Finder Data entry point for Typhoon Sendong




Institutionalizing online aid

By enabling citizens to share information about disaster-stricken areas from any location through online collaboration is a great service to humanity. The actions taken by Google and other organizations in past disasters have enabled the Internet to be a huge helping hand that facilitates more timely responses and better communication in tough situations.


Like its other technologies, Google is constantly improving its Crisis Response as lessons from past efforts are incorporated. God forbid the need to activate it again, we will see this technology evolve into a more responsive and organized effort.


The Google Crisis Response is a very valuable program being fostered online by Google. It is one of the organizations that can significantly reach a critical mass and mobilize it to participate in humanitarian efforts through technology.

Thursday, December 22, 2011

Immortalizing Apple's Doctrine


Immortalizing Apple

To institutionalize the valuable knowledge on how Apple worked its way to become the world's most valuable tech company, Apple established an educational system within its halls called Apple University.


This was a priority project of its late founder, Steve Jobs, especially when he took his second medical leave in 2008. 

Little is known about Apple University and its inner workings but according to reports, Apple University started last 2008 and can be described as an educational system exclusive within Apple using case studies on significant decisions in Apple's recent history to teach Apple executives and presumably its new hires.


Among the corporate universities currently existing in the USA include McDonald's University and Pixar University, in which Jobs was also the former CEO.


Apple's Headquarters in Cupertino, California


According to Fortune, "Apple's Top executives teach the cases, which have covered subjects including the decision to consolidate iPhone manufacturing around a single factory in China and the establishment of Apple's retail stores. The goal of the program is to expose the next layer of management to the executive team's thought process."

The article by LA Times stated that apart from learning the executive team's thought process, The program would also help Apple internalize the thoughts of its visionary founder to prepare for the day when he's not around anymore. 


It also interviewed people with links to Apple & stated that "One of the things that Steve Jobs understood very well is that Apple is like no other company on the planet," said longtime Apple analyst Tim Bajarin. It became pretty clear that Apple needed a set of educational materials so that Apple employees could learn to think and make decisions as if they were Steve Jobs. Though the curriculum is still under wraps, Jobs himself oversaw the creation of the "university-caliber courses."

The period from Jobs' return to Apple in 1997 up to the present is Apple's Renaissance.  
From near bankruptcy, Apple roared its way back to the top, churning out one innovative product after another, in both hardware and software. 


Apple co-founder Steve Jobs showing the iPhone




During this time, among the wildly successful products that Apple launched were:


  • The iPod, a digital music player showcasing an elegant pinwheel design combined with a large storage capacity for its time.
iPod Classic
  • iTunes, the online music store that revolutionized the music industry. 
  • The iPhone, a new breed of smartphone that changed the landscape of the telecommunications industry, with its touch screen capabilities and powerful operating system, the iOS. 

iPhone

  • The iPad, which single handedly created the tablet industry while dominating it at the same time and also disrupted the ways of the publishing industry.

iPad


  • The highly successful Apple retail stores that are now currently generating more sales per square foot than any other U.S. retailer.


The Apple Retail Store


Also showed here are some of the Apple Executives who were instrumental in Apple's success. They were part of the executive team that collaborated with Jobs in various stages of the Apple products during this Renaissance. They now form the leadership in Apple, carrying the torch handed over by Jobs. Their collaborations at work will form part of what will be studied by the future leaders of Apple in Apple University.




Tim Cook

CEO
The erstwhile COO is credited with streamlining and making Apple's supply chain and logistics the best in the industry.


Jonathan Ive


Senior Vice President
Industrial Design


Jonathan Ive led the design team that gave us the iPhone, iPad & the iMac among others.

Scott Forstall

Senior Vice President
iOS Software
Scott Forstall is credited in paring down the Mac OS X  to create the iOS, the software used by Apple in its most successful products namely the iPhone, iPad & iPod Touch.






  Eddy Cue

Senior Vice President
Internet Software and Services
Eddy Cue played a major role in creating the Apple online store in 1998, the iTunes Music Store in 2003 and the App Store in 2008.

Product and Leadership images courtesy of Apple 


Apple University is headed by Joel Podolny, the former Dean of the Yale school of management who was said to be personally recruited by Jobs' himself. Highly respected in the academic community, Podolny is credited with developing the Yale integrated MBA Curriculum in an amazingly short span of time, in response to the increasingly complex and cross-functional global environment in which businesses and their executives operate. He is also the author of the book Status Signals: A Sociological Study of Market Competition and co author of the book Strategic Management.


According to LA Times, the importance of Podolny's position at Apple was apparent from the first day as he moved into an office in between Jobs and Cook, he confided in former colleagues.


Aside from being the Dean of Apple University, Podolny is also Apple's Vice President for Human Resources.

Apple has been silent on Apple University and never commented on the subject. 
A micromanager, Steve Jobs managed every detail  in creating Apple University and his trademark secrecy is all over it with no detail revealed except that of Podolny's appointment being verified.


With Apple University, Fortune said "Jobs is ensuring that his teachings are being collected, curated, and preserved so that future generations of Apple's leaders can consult and interpret them."